QR Code (QR stands for Quick Response) is a type of bar code that was invented by Toyota’s Denso corporation back in the 90’s so they’re not quite the newest thing. However, QR Codes are a new thing you’ll find on some of our printed materials and I’m excited about that!
Why? Because QR codes can be used to link print items to the web!! It’s like having a hyperlink on paper. Printed fliers are now cool again! Not that I want to kill trees or anything… But now printed items have a level of functionality that they never had before.
Here’s an example of how we’re using it at Ticor:
We have a Clock Hour Class coming up in December. And people can register for this class online at Eventbrite. Now when we print up (or pdf & email) our nice fliers to spread the word, we can include a QR code that is actually a link to the registration page.
So when someone gets the flier and points their smart phone’s QR code reader at the fuzzy little square on the flier, it will immediately launch their smartphone’s browser and take them to our registration page. They won’t have to sit and type the whole web address of our registration page into their browser on that tiny keyboard. I must admit that when I tried it the first time, it was a thrill.
So if you have a smart phone that will run a QR code reader, try it out on one of our clock hour class fliers! Or, if you can’t wait you can try it on the code above!
And stay tuned for a follow up post on what we did to generate the QR code and make it link to our registration page.
Update: Check out our post on how to generate a qr code.