How Does Blogging Lead to Real Estate Business?

“How does blogging lead to Real Estate business?” It’s one of the first questions I hear from Real Estate Professionals when we start talking about modern marketing methods including social media. The uber-short answer is that blogging creates opportunities for conversations, communities, relationships and good old fashioned networking.  From there, a Real Estate person can do the work of identifying the real estate related opportunities that arise within their networks.

And anyone who has attended a Social Media clock hour class or networking round table of ours over the last few months has probably heard of the “365 things to do in…[insert city name here]” hyper-local Real Estate Blog phenomenon. In our classes we have used the 365 things example as a way of illustrating how a Facebook business page can work in concert with a hyper-local real estate blog. But with so many “365 things to do in…” pages popping up, there is one in particular that deserves a close look as the original in the Northwest.

Dale Chumbley is the originator of “365 Things to do in Vancouver, WA and Clark County Real Estate Guide in Vancouver, WA. He was recently interviewed by Mike Mueller of AreWeConnected.com via Blog Talk Radio and I have shared it below.  The engaging interview reveals the background story, his passion for his community, and strategies that he employs as he blogs about his community and connects it all via Facebook.

How to get a Facebook Fan Page Custom URL

Last year Facebook began allowing users to set custom URLs or web addresses for their fan pages.  This is a great feature because it allows us to promote our fan page address in plain english.  Instead of having an address that has a hundred random characters in it that nobody could remember, we have a nice and tidy URL that is much more memorable.  And in our case it is the same as our Twitter address and ‘mothership’ website.

Our Old Facebook URL looked something like this:
http://www.facebook.com/#!/pages/My-Super-Long-Fan-Page-Address/335531722729?ref=not-memorable

Our new Custom Facebook URL is much shorter and easier to remember:
http://facebook.com/myticor

Ticor’s Twitter account
http://twitter.com/myticor

Ticor Title Northwest Mothership Website
https://myticor.com

With ‘myticor’ in each address, we have congruency among our website and social accounts which reinforces our brand.